Month: September 2020

Can Communicate has produced 4 radio programs of 10 episodes each which were aired across 22 CRS (Community Radio Stations) in Maharashtra. This project was in collaboration with UNICEF and Centre for Social and Behaviour Change Communication (SBC3).

The project is part of UNICEF’s C4D (Communication for Development) and BCC (Behaviour Change Communication) activities. As always, Can Communicate’s approach towards the content ensures an emphasis on gender sensitivity, diversity, and inclusivity. 

We officially kickstarted this project on 16th July 2020, with three-day workshops held for Community Radio Stations by UNICEF, SBC3, and Envisions Institute of Development. In the workshops, detailed information about various important topics such as Nutrition, Child Marriage, COVID-19, etc. was provided to the participating CRS to ensure correct dissemination of information to listeners via CRS. 

PROGRAMS

Can Communicate is producing content for 4 radio programs with 10 episodes each, i.e., 40 episodes overall. Each week, 4 new episodes (1 for each program) are broadcasted. The programs are:

• Aamchi Urmila is a series of ten 10-minute plays, each based on a story around a specific subject, depicting how the protagonist, Urmila, and her family/neighbourhood/village deals with it. In the end, a suitable resolution is proposed as well. The plays are a mix of rational and emotional aspects and have a piece of unique signature music. 

• Gyaan Abhiyaan is a series of ten 30-minute interviews with guest experts on various subjects (as mentioned under the section Subjects and Experts) and their various aspects. 

• Prashna Pratyekanche is a series of ten 30-minute episodes wherein listeners’ questions are answered by subject experts. An email ID and a mobile number are provided to listeners with an invitation to ask questions related to the subjects. Their messages and call-in questions (recorded via voicemail) are answered in the episodes. 

• Manachya Goshti is a series of ten 30-minute episodes featuring two mental health experts, who engage in interesting conversations around various aspects of mental health. Listeners’ questions and doubts are also answered in a segment during the show.

CONTENT PRODUCTION PROCESS

The content production process started by conducting individual Zoom call sessions with each subject expert and the SBC³ team to gather detailed information on the subjects, shortlist the questions for each interview, and narrow down on the central theme of each radio play. 

We followed a number of steps to keep up with the diverse demands of each program type and adhere to the deadlines and the approval process:

Aamchi Urmila: 

• Conceptualising the series, characters, and brainstorming suitable series titles.
• Selecting a team of professionals viz.
  1. Screenplay Writer
  2. Voiceover Artists
  3. Director
  4. Sound Engineer/Post-Production Specialist 
• Producing a 20-sec promotional radio spot of the series.
• Producing a theme song for the series.
• Preparing concept notes and subsequent story outlines of each play. 
• Creating screenplays and presentations for approval by subject experts and UNICEF.
• Casting and orientation of VO artists per the script and character.
• Rehearsals and subsequent recordings.
• Post-production including individual song refrains that play at the end of each play.

Gyaan Abhiyaan and Prashna Pratyekanche:

• Brainstorming the program titles and conceptualizing the episode flow for each program.
• Selecting RJs of each program and their orientation.
• Selecting a team of sound engineers.
• Producing 20-second promotional radio spots, feedback spots (with email ID and mobile number for listeners to ask questions).
• Producing the theme music of each program.
• Sharing relevant subject-specific information with the RJs to acquaint them with the interview subjects.
• Scheduling mock and final interviews with each subject expert per their availability.
• Post-production activities.

Manachya Goshti:

• Liaising with the SBC³  team and subject experts to finalize the series title and individual episode flow.
• Selecting a team of sound engineers.
• Producing a 20-second promotional radio spot and a feedback spot (with email ID and mobile number for listeners to ask questions).
• Producing the theme music of the series.
• Scheduling recording sessions with subject experts and sound engineers.
• Post-production activities.

SUBJECTS AND EXPERTS

S.N.	Subject	Expert
1	Nutrition	Dr. Mrudula Phadke
2	RMNCHA and Immunization	Dr. Pramila Menon
3	COVID-19	Dr. Mangesh Gadhari
4	Water And Sanitation Hygiene (WASH)	Anand Ghodke
5	Menstrual Health Management (MHM)	Aparna Gowande
6	Education for 3 to 8-Year-Old Children	Sandhya Nagarkar
7	Child Protection	Sumitra Ashtikar
8	Ending Violence against Children	Priti Patkar
9	Ending Child Marriage	Medhavinee Namjoshi
10	Role of Gram Panchayat and PRI Schemes	Datta Gaurav

PROGRAM SCHEDULE

Episode No.	Aamchi Urmila	Dnyan Abhiyan	Manachya Goshti	Prashna Pratyekanche
1	15-Aug	17-Aug	18-Aug	26-Aug
2	23-Aug	24-Aug	25-Aug	02-Sep
3	30-Aug	31-Aug	01-Sep	09-Sep
4	06-Sep	07-Sep	08-Sep	16-Sep
5	13-Sep	14-Sep	15-Sep	23-Sep
6	20-Sep	21-Sep	22-Sep	30-Sep
7	27-Sep	28-Sep	29-Sep	07-Oct
8	04-Oct	05-Oct	06-Oct	14-Oct
9	11-Oct	12-Oct	13-Oct	21-Oct
10	18-Oct	19-Oct	20-Oct	28-Oct

OUR TEAM

The Can Communicate Radio Content Production Team comprises of:

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• Creative Producer, Content Guardian, Story: Preeti Gopalkrishnan
• Creative Producer, Script Consultant: Yogi Chopra
• Associate Producer, Project Manager: Stuti Mehrotra
• Screenplay, Dialogues (Aamchi Urmila): Archana Kelkar Deshmukh
• Director, Music, Editing (Aamchi Urmila): Rahul Kaveeshwar
• Music and Editing (Gyaan Abhiyaan, Prashna Pratyekanche, Manachya Goshti), Theme Song (Aamchi Urmila): Saisamarth Mulay
• RJ (Gyaan Abhiyaan): Saurabh Thakare
• RJ (Prashna Pratyekanche): Aishwarya Pewal
• Key VO Artists:
  1. Urmila – Kalyani Kulkarni
  2. Dr. Arvind – Sanchit Wartak
  3. Pramila Tai – Archana Kelkar Deshmukh
  4. Swati – Aishwarya Pewal
  5. And more.