CanCom created IEC material for Childline on child sexual abuse (CSA). It included two posters, letters to parents and flip charts. We used the concept of gentle, caring touch to communicate the rather harsh and serious issue of CSA, to develop the concept and treatment for the poster, as the target audience was school children. An artist was commissioned to create the portrait of the child hugging the teddy bear. The illustrations, designs and artworks for the flip charts and letters were also done by our team.
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