With its inception in 2008, the aim of Masoom was to improve the quality of night school education in Mumbai. Their research pointed out the need for resources and poor infrastructure, night schools were failing to fulfil their potential. Everything set in motion, Masoom was able to transform over 15,000 students’ life over the past 10 years through their NSTP (Night School Transformation Program), Career Cell and Tech on Wheels. Masoom has given these individuals a second shot at completing their education, no matter their age!
OBJECTIVE
Our aim was to interview a select few students whose lives Masoom had transformed and tell their stories of the journey from hardships to success and the bright future they dream of for themselves.
We produced over 30 videos for Masoom’s enrolment drive campaign.
CHALLENGE
This project was finalised before the pandemic with a plan set in place. However, with the lockdown we as a team had to come back to the drawing board and chalk out a strategy for how we would produce these videos.
CAN COMMUNICATE’S APPROACH
To capture each student’s story, it involved a meticulous understanding of each student that we were interviewing to enable us to capture their journey.
With everyone owning a smartphone, we had the idea of having each student record themselves while we asked them questions through voice call from a secondary phone.

PRODUCTION PROCESS
- Masoom provided us with case studies for each student that we were interviewing which we studied thoroughly.
- After reviewing each case study we called each student to have them narrate their journey and get a deeper understanding of their story.
- We scheduled a time for the interview and briefed them regarding how we would be recording their interview – They recording themselves through the selfie camera of a phone, while at the same time we would be on a voice call on a second phone, interviewing them.
- 10 minutes before the interview, we would get on video call to guide them on how they should be holding the phone, to set them in a frame and where the right amount of light is falling on them to make sure they are clearly visible on camera.
- Once everything was set in place, we would call them on their second phone and begin the interview.
- After the interview, we would request them to share the file with us. When we received the video, our editor would take their story and weave it with intro, outro videos and a touch of music to make the emotional connection with the story stronger.
- We then shared the videos with Masoom who then uploaded all the videos across their social media pages.
OUR TEAM
- Creative Producer – Yogi Chopra
- Associate Producer – Nirvaan Sadh
- Editor – Harshit Kotadia
- Assistant Editor – Harshad Pachkhede