Can Communicate

Film on Vaginal Dilator

Awareness film

Can Communicate has worked very closely with the Indian Cancer Society since 2012, making several awareness and product films on cancer and related issues.

In 2021-22, two such films were on products for survivors of breast and cervical cancer. Communicating about these topics was a challenge due to the sensitive aspect of the women and the couple’s sexual health being intertwined with cancer survivorship. The CanCom team specialises in creating content with a diverse, inclusive and gender sensitive approach, and this was a great opportunity to communicate about men’s participation in women’s reproductive and sexual health. The film also explored relationships and the importance of communication within the family. We devised two sensitive stories, and developed the film from idea to production.

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